In 2020, Kadeem Bell a creative from North Carolina, wanted to design a collection for the culture. Initially a barber, Bell expanded his creative vision into fashion. Merging art and fashion to create a unique, culture conscious brand.

Bell made his dream into reality and knew he was a limitless being that can become anything he sets his mind to. Project Genius was born.

Project Genius offers distinctive, submersive designs with a focus on streetwear that feels like art. With limited edition releases and exclusive products, the brand caters to an alternative consumer who appreciates fashion as a form of self-expression and art.